Bob Buente South Park BID Emails through 10/2018

RE: South Park BID - Interim ED Feedback

Subject: RE: South Park BID - Interim ED Feedback
From: Robin Bieker <robin@biekerco.com>

Date: 03/29/2017 04:35 PM

To: 'Daniel Taban 1 <daniel@jadeent.com>, 'Shelby Jordan 1
<sjordan@aegworldwide.com>, 'Robert Buente' <bbuente@1010dev.org>

Wow is right.

Here are Terri Toennie's remarks, "I believe it is in the best interest of the South Park
BID to make Ellen the Executive Director- She has really jumped right in and given 100%
since December and is a pleasure to work with."

I didn't take good notes in school, but I did cut and paste well (some would call that
plagiarism).

And I couldn't agree more with Daniel's comment on what Ann said.

Robin

From: Daniel Taban [ mail to:danielgjadeent. com ]

Sent: Wednesday, March 29, 2017 2:49 PM

To: Shelby Jordan; robin@biekerco. com ; Robert Buente

Subject: RE: South Park BID - Interim ED Feedback

Wow, did you take notes like this in school?

In all seriousness, I couldn't agree more with the following comment:

o Ann commented that Ellen is "not Jessica" though. Shelby's two cents here: I think we
need to get board members and public "off" this comment. No one except Jessica is Jessica
and it's doing a disservice to Ellen and the BID to continue with this dialogue [emphasis
added] .

Daniel Taban

JADE Enterprises, LLC

t 213.745.5191 I danielgjadeent.com cmailto:daniel@jadeent.com>

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10/19/2018 08:41 AM

RE: South Park BID - Interim ED Feedback

From: Shelby Jordan [ mailt o:siordan@aeqworldwide.com <mailto:siordan@aegworldwide■com> ]
Sent: Wednesday, March 29, 2017 2:36 PM

To: Robin Bieker ( robin@biekerco.com <mailto:robin@biekerco.com> ) ( robin@biekerco.com
<mailto:robin@biekerco.com> ) < robin@biekerco.com <mailto:robingbiekerco.com> >; Robert
Buente ( bbuente@1010dev.orq cmailto:bbuente@lO10dev.o rq> ) < bbuente@1010dev.org
<mailto:bbuente@101Odev.orq> >; Daniel Taban ( daniel@jadeent.com
<mailto:daniel@jadeent.com> ) < daniel@iadeent.com <mailto:daniel@jadeent.com> >

Subject: South Park BID - Interim ED Feedback

In follow-up to our call, here's the feedback (it's a lot) I received from both Terry
Rubinroit and Ann Hickambottom on Ellen's performance to-date:

Terry

* Likes Ellen and believes she is working hard

* Terry commented that Ellen is "not Jessica" though

* Terry Concerned with Ellen's recent presentation at Terry's HOA meeting:

o Ellen did not contact Terry (as a board member) to inform Terry of the presentation

o The presentation was not delivered well:

* Ellen did not explain what the BID was until questions were asked

* Ellen did not stress the urgency / importance of the renewal but instead conveyed the

BID already had enough votes to move forward

* In summary from the dialogue with Terry, areas for improvement for Ellen are:

o Needs to develop a better presentation / pitch for the BID

* Focusing first on what it is and the history

* The day to day responsibilities

* The importance in the BID in the future development of the area

Ann

* Ann Believes Ellen is qualitied and doing a good job (from Ann's macro level
view)

* Ann commented that Ellen is "not Jessica" though

o Shelby's two cents here: I think we need to get board members and public "off" this
comment. No one except Jessica is Jessica and it's doing a disservice to Ellen and the BID
to continue with this dialogue.

* Ann believes Ellen handled the annual meeting well

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10/19/2018 08:41 AM

RE: South Park BID - Interim ED Feedback

o Believes Ellen needs to be a little more polished with establishing herself and taking
control of a room / meeting

* Minor issue - seats were not held for board members at a recent meeting and as
Ann and 2 other board members were late, they had to sit in the crowd

* Ann wants to understand why Wallace's probationary was extended if she is an "at
will" employee

* Ann believes Ellen should use her resources effectively

o i.e. engaging Wallace to handle presentations as director of communications

* Ann's major concerns isn't Ellen herself, but Ellen's responsibilities related
to the renewal process and the future of the BID

* Ann's comments on the Renewal Process:

o Ann wants to understand the challenges with the BID renewal

o Ann believes the BID is misstating what the renewal is - she does not believe the

combination of two BIDs but instead the formation of a new BID

o Ann believes Jessica and Robin did an excellent job communication the purposes /
importance of the BID to the South Park II group and believes we need to have a similar
effort associated with the renewal

o Ann believes its more than just getting 50+1% approval

* Ann's comments on the future of the BID:

o Ann believes the future is an exciting time with so much potential for South Park

o Ann believes the BID can help drive South Park to a different level

* i.e. when people think of Los Angeles, they think Hollywood, Santa Monica, Beverly
Hills. Ann believes in the future they will think South Park as well.

* An iconic neighborhood

o Ann believes it's okay to have a big ego about South Park

* In summary from the dialogue with Ann, areas for improvement for Ellen are:

o Taking the lead in developing the 1, 3, 5 year plan for South Park to ensure the BID
is truly effective and stands out with all the change underway

Shelby Jordan
AEG

865 South Figueroa St., Suite 800

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10/19/2018 08:41 AM

RE: South Park BID - Interim ED Feedback

Los Angeles, CA 90017
P (213) 337-4809
C (213) 458-2735

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